Date night gets a little harder: Victoria’s Secret and Bath & Body Works closing in large numbers
COVID-19 is still leading to more store closures
While retailers slowly re-open after two months of social isolation lockdowns left them unavailable to the public, some stores are saying goodbye for good. According to CNN Business, L Brands parent company is closing 250 Victoria’s Secret locations (out of 1,100 total in North America) and 50 Bath & Body Works locations (out of 1,700 stores in North America).
Although Victoria’s Secret stores had been quietly closing due to lack of sales — and other competitors who have gotten a noticeable rise due to inclusiveness — Bath & Body Works closures may be the more shocking one. The smell-good chain had online sales skyrocket up to 85 percent during the last year, with its main hit being hand sanitizer. That alone sold $300 million in 2020 — up from $100 million in 2019 — and it’s not even summer yet.
From March to now, hand sanitizer, toilet tissue, paper towels and alcohol can’t stay on the shelves for any retail store that commonly sells them. During the worldwide coronavirus health outbreak that has left more than 4.99 million people infected and more than 327K people dead, people are hoarding these in larger numbers than normal (or predicted). As of now, there are only two options for hand sanitizer from Bath & Body Works — 3 oz. French Lavender spray and a five-pack of Beautiful Day pocketbac — but the rest of their online options are sold out or no longer listed.