Beauty industry fights to survive during social isolation
Small businesses learn from grocery store setup
Instagram account followed. Direct message sent. Screenshot of needed supplies. Opted out of the Cash App option but got real cash instead. After checking off all four instructions, I was ready for my package.
When I got the alert that my order was ready, I did a U-turn and headed to my destination. Once I got to the neighborhood I was looking for, I parked in the lot and waited. There were several other black women waiting with me, typing away on their phones and staring at a gated door. As much as I’d like to believe I’m not vain enough to be concerned about my hair during a worldwide health outbreak, the truth of the matter is month 4 crept up on me and a touch-up was due.
Beauty supply stores have been battling it out to stay open as “essential needs” store. Some won, some didn’t. One of my usual spots had signs all over the door: “Temporarily closed due to COVID-19.” So imagine my surprise to see my second spot was open — sorta. This social media setup, however, was the easiest way to avoid impossibly close and narrow store aisles to get the hair products I wanted.
Recommended Read: “‘Essential’ Stores Become Questionable in Retail World”