Coworking spaces: The untapped retail market

Why startup companies should have their eyes on coworking locations

Photo credit: rominaluchetta/Pixabay

I’m a pecan halves kinda woman. When I go to the grocery store, Market Pantry pecan halves are all I buy from the nut aisle. But every time I walk into my favorite coworking location, I grab a pack of Blue Diamond oven-roasted dark chocolate almonds. I would’ve never seen this brand before, nor would I have purchased this on my own. Why? Because pecans and unsalted peanuts have always been my thing. Exposure, though, made me reconsider that idea. Plus nothing beats free food.

When I go to the kitchen area to get tea or coffee, I spot free Dark Matter coffee. I’m a Taster’s Choice kinda coffee drinker, primarily because that’s what my grandfather always drank. But I try out the Dark Matter coffee out of curiosity. Plus, I know that occasionally this coworking location has Happy Hour and networking events about everything from the story behind this coffee brand to why cryptocurrency will change the world.

Photo credit: Charles “Duck” Unitas/Unsplash

And I wonder, “How often do startups market to these companies where business professionals are walking inside in droves?”