Coworking spaces: The untapped retail market
Why startup companies should have their eyes on coworking locations
I’m a pecan halves kinda woman. When I go to the grocery store, Market Pantry pecan halves are all I buy from the nut aisle. But every time I walk into my favorite coworking location, I grab a pack of Blue Diamond oven-roasted dark chocolate almonds. I would’ve never seen this brand before, nor would I have purchased this on my own. Why? Because pecans and unsalted peanuts have always been my thing. Exposure, though, made me reconsider that idea. Plus nothing beats free food.
ADVERTISEMENT ~ Amazon
As an Amazon affiliate, I earn a percentage from purchases with my referral links. I know some consumers are choosing to boycott Amazon for its DEI removal. However, after thinking about this thoroughly, I want to continue promoting cool products from small businesses, women-owned businesses and (specifically) Black-owned businesses who still feature their items on Amazon. As of the first date of Black History Month 2025, each new post will ALWAYS include a MINIMUM of one product sold by a Black-owned business. (I have visited the seller’s official site to verify that Amazon Black-owned logo.) I am (slowly) doing this with older, popular posts too. If you still choose to boycott, I 100% respect that decision.
When I go to the kitchen area to get tea or coffee, I spot free Dark Matter coffee. I’m a Taster’s Choice kinda coffee drinker, primarily because that’s what my grandfather always drank. But I try out the Dark Matter coffee out of curiosity. Plus, I know that occasionally this coworking location has Happy Hour and networking events about everything from the story behind this coffee brand to why cryptocurrency will change the world.
And I wonder, “How often do startups market to these companies where business professionals are walking inside in droves?”