The award for tactless apparel marketing goes to repeat winner: Fashion Nova
Knowing the difference between responsible marketing and shameless advertising during COVID-19 outbreak
Not even 24 hours have passed for recipients to receive stimulus checks related to the high unemployment and underemployment rates from the coronavirus disease 2019 (COVID-19). But that hasn’t stopped Fashion Nova from reminding its customer base that it has no couth. Text messages went out today with an 80% off statewide code for “when that stimulus deposit hits.”
While the retail and apparel industry have tried to ride the line between making a profit — even if it’s just to afford rent payments to their realtors — and understanding that their customer base is going through trying times, Fashion Nova is still oblivious to it all. The knockoff apparel company has proudly become the equivalent of a tech savvy flea market negotiator. But even flea markets are closed these days.
ADVERTISEMENT ~ Amazon
As an Amazon affiliate, I earn a percentage from purchases with my referral links. I know some consumers are choosing to boycott Amazon for its DEI removal. However, after thinking about this thoroughly, I want to continue promoting cool products from small businesses, women-owned businesses and (specifically) Black-owned businesses who still feature their items on Amazon. As of the first date of Black History Month 2025, each new post will ALWAYS include a MINIMUM of one product sold by a Black-owned business. (I have visited the seller’s official site to verify that Amazon Black-owned logo.) I am (slowly) doing this with older, popular posts too. If you still choose to boycott, I 100% respect that decision.
According to the U.S. Bureau of Labor Statistics, the unemployment rate went from 3.6% in January, 3.5% in February and 4.4% last month. The unemployment rate has not been this high since January of last year and has stayed within the 3% range for more than a year. In turn, non-essential purchases have been on the decline, with an apparel purchase decrease of 15% to 20% and beauty purchase decrease of 5% to 10%.