How to create an ‘Our Brand’ page that intrigues your consumers
Connecting with your audience through your branding strategy
In a 2020 economy, getting people to buy things that aren’t necessities (i.e. hand sanitizer, soap, toilet tissue, etc.) is going to be quite the task for entrepreneurs and marketing execs in 2021. The global health pandemic has made consumers prioritize their needs more than a few wants. Impulse buys have dwindled over the past year. And certain industries such as retail apparel, restaurants and movies got hit harder than other more essential businesses.
ADVERTISEMENT ~ Amazon
As an Amazon affiliate, I earn a percentage from purchases with my referral links. I know some consumers are choosing to boycott Amazon for its DEI removal. However, after thinking about this thoroughly, I want to continue promoting cool products from small businesses, women-owned businesses and (specifically) Black-owned businesses who still feature their items on Amazon. As of the first date of Black History Month 2025, each new post will ALWAYS include a MINIMUM of one product sold by a Black-owned business. (I have visited the seller’s official site to verify that Amazon Black-owned logo.) I am (slowly) doing this with older, popular posts too. If you still choose to boycott, I 100% respect that decision.
So how are you going to prove yourself to your audience? How can you make them feel like you’re connecting with them? A brand statement on your website may be one way to go.
Let’s use a hip-hop apparel company as a test target audience. While a brand statement is usually a handful of words and a mission statement is somewhere around 30 words, an “Our Brand” page can expand on that. This is a page where you can really show off why you are the best company to invest in.
Here’s an example of how to make your brand page connect to a hip-hop demographic besides just simply saying, “Buy our apparel. It’s cool!”