How to create an ‘Our Brand’ page that intrigues your consumers

Connecting with your audience through your branding strategy

Photo credit: Ben Wiens/Unsplash

In a 2020 economy, getting people to buy things that aren’t necessities (i.e. hand sanitizer, soap, toilet tissue, etc.) is going to be quite the task for entrepreneurs and marketing execs in 2021. The global health pandemic has made consumers prioritize their needs more than a few wants. Impulse buys have dwindled over the past year. And certain industries such as retail apparel, restaurants and movies got hit harder than other more essential businesses.

So how are you going to prove yourself to your audience? How can you make them feel like you’re connecting with them? A brand statement on your website may be one way to go.

Let’s use a hip-hop apparel company as a test target audience. While a brand statement is usually a handful of words and a mission statement is somewhere around 30 words, an “Our Brand” page can expand on that. This is a page where you can really show off why you are the best company to invest in.

Here’s an example of how to make your brand page connect to a hip-hop demographic besides just simply saying, “Buy our apparel. It’s cool!”