Hey retail (and WFFH) enthusiast! Welcome to “Window Shopping.”

If you were a supporter of Shamontiel’s prior retail magazine content (from 2019-2020), you’ll enjoy this publication. If you kept on reading her content from 2020 to 2021 on Medium’s “Window Shopping” publication, you’ll enjoy it even more. If you’re new here, Shamontiel’s focus is on retail news, consumer news, technology in retail, and eco-friendly ways to keep goods out of landfills (i.e. giveaways, recycling, repurposing).

As of November 2022, this publication has been relaunched and will have a monthly exclusive post all year round. Talk soon!

Readers will occasionally see a new section called “Work Fluently From Home (WFFH),” business news for entrepreneurs, solopreneurs, freelancers and gig workers. Check the subheads to find these posts!

Why Substack?

I’ve written numerous online and print series since 2006. Some were with mainstream newspapers. Others were pretty well-known and lesser-known online news and lifestyle publications. Business decisions on my end were made, and I’m rebuilding. When I made the decision to start transitioning to Substack mid-2022, I crossed my fingers and hoped to regain my 4K followers plus more. Some of you have, and I appreciate it. Come along for the ride on this Substack series and the other five!


Check out monthly posts, and read and comment on the whole “Window Shopping” archive.


For $90 per year, you’ll have full access to read and comment on all six publications:

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Retail news, often from a diversity perspective


Shamontiel L. Vaughn

Shamontiel is a freelancer with 18 years of journalism and editing experience, along with being a three-time dog owner (Lab/German Shepherd mix, purebred German Shepherd, Hound mix).