Boredom buying: Why impulse shopping is becoming the new norm
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Customers see the candy bars, the sewing kits, the candle lighters and the pens at the front register. Even though they have minimal interest in hemming their clothing, don’t have enough candles to justify buying a multi-pack of lighters and already have a collection of pens on their desks, they buy these checkout counter items anyway. These handy items are arm’s distance away in the checkout line, and consumers have already grown bored standing in line anyway.
Boredom buying: Why impulse shopping is becoming the new norm
Boredom buying: Why impulse shopping is…
Boredom buying: Why impulse shopping is becoming the new norm
Customers see the candy bars, the sewing kits, the candle lighters and the pens at the front register. Even though they have minimal interest in hemming their clothing, don’t have enough candles to justify buying a multi-pack of lighters and already have a collection of pens on their desks, they buy these checkout counter items anyway. These handy items are arm’s distance away in the checkout line, and consumers have already grown bored standing in line anyway.