The coronavirus crisis is throwing retail businesses through an economic loop. Grocery retailers are forced to turn customers away and close early, so they have a chance to restock. Restaurants are removing chairs to keep customers from lingering inside. Apparel retailers are losing customers who no longer have the freedom to dawdle around. The online shopping industry is gaining new customers but facing new delivery obstacles. While consumers are being asked to increase social isolation, they’re depending on retailers to keep their homes stocked during work, school, restaurant and bar closures, too. And arguably, no one was quite ready for how the health crisis situation unfolded.