From store displays to point-of-sale, retailers must ‘practice what they preach’
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When customers walk into a Bath & Body Works retail store, it’s impossible to ignore the wonderful smells of passionfruit, mango, coconut, peaches, fresh linen, lilacs, rose ivy, lavender and more. But walk into the beauty and home section of other retail stores, and customers often smell nothing.
From store displays to point-of-sale, retailers must ‘practice what they preach’
From store displays to point-of-sale…
From store displays to point-of-sale, retailers must ‘practice what they preach’
When customers walk into a Bath & Body Works retail store, it’s impossible to ignore the wonderful smells of passionfruit, mango, coconut, peaches, fresh linen, lilacs, rose ivy, lavender and more. But walk into the beauty and home section of other retail stores, and customers often smell nothing.